
Jānis
Head of Quality & Product Testing
Brings unmatched real-world endurance to product testing—a relentless grit forged during his formative years selling books door-to-door across the USA.
Forged in Marbella. Bound by Horology.
FORE was born during our annual golf pilgrimage to Marbella in 2026. What began as a spirited tournament among close friends evolved into a shared vision—to craft a luxury timepiece that captures the weight of victory, brotherhood, and precision. Seven founders, each bringing a unique mastery from distinct worlds, united to create a timepiece engineered for both the fairway and the open sea.

Head of Quality & Product Testing
Brings unmatched real-world endurance to product testing—a relentless grit forged during his formative years selling books door-to-door across the USA.

Chief Strategy & Risk Officer
The gaming industry strategist and mathematical mind. Possesses an innate mastery of risk calculation, odds, and high-stakes decision-making.

Director of B2B & Corporate Partnerships
The architect of high-level B2B relations. Specializes in building lasting corporate alliances, structured deals, and institutional growth.

Head of Production & Athletics
Oversees manufacturing precision and material durability. A high-intensity CrossFit athlete who ensures every FORE watch withstands extreme physical pressure.

Digital Marketing & Venture Director
A seasoned serial entrepreneur and digital growth operator with a portfolio of successful businesses and scalable tech strategies.

Premier Sales & Client Relations
The sharpest salesman in the room, armed with infectious humor and charisma. Master of high-touch client relations and memorable presentations.

Brand Visionary
The marketing mastermind behind FORE. A connoisseur of classic elegance with a lifelong affinity for the tranquil waters and timeless style of Lake Como.
FORE Editions