THE FOUNDERS

Forged in Marbella. Bound by Horology.

FORE was born during our annual golf pilgrimage to Marbella in 2026. What began as a spirited tournament among close friends evolved into a shared vision—to craft a luxury timepiece that captures the weight of victory, brotherhood, and precision. Seven founders, each bringing a unique mastery from distinct worlds, united to create a timepiece engineered for both the fairway and the open sea.

Portrait of Jānis

Jānis

Head of Quality & Product Testing

Brings unmatched real-world endurance to product testing—a relentless grit forged during his formative years selling books door-to-door across the USA.

Portrait of Justins

Justins

Chief Strategy & Risk Officer

The gaming industry strategist and mathematical mind. Possesses an innate mastery of risk calculation, odds, and high-stakes decision-making.

Portrait of Eduards

Eduards

Director of B2B & Corporate Partnerships

The architect of high-level B2B relations. Specializes in building lasting corporate alliances, structured deals, and institutional growth.

Portrait of Vladislavs

Vladislavs

Head of Production & Athletics

Oversees manufacturing precision and material durability. A high-intensity CrossFit athlete who ensures every FORE watch withstands extreme physical pressure.

Portrait of Vadims

Vadims

Digital Marketing & Venture Director

A seasoned serial entrepreneur and digital growth operator with a portfolio of successful businesses and scalable tech strategies.

Portrait of Oskars

Oskars

Premier Sales & Client Relations

The sharpest salesman in the room, armed with infectious humor and charisma. Master of high-touch client relations and memorable presentations.

Portrait of Andis

Andis

Brand Visionary

The marketing mastermind behind FORE. A connoisseur of classic elegance with a lifelong affinity for the tranquil waters and timeless style of Lake Como.